Effective date: Sep 25, 2026
- Introduction
This privacy policy describes our dedication to safeguarding your personal information at Prime Loan.
When you make a loan application with us, we understand that there is a need for you to disclose information of a private nature. Our employees will ensure that your information is protected and not disclosed to any other person.
This privacy policy content page from Prime Loan contains information on how we collect, use and protect personal information. We have included details of how you can contact us if you wish to express a complaint, concern or enquire about any matter pertaining to personal information we hold.
We are a finance broking business. This means we assist our individual and business clients and our investor clients with their finance needs and options in the various financial markets in Australia. We help our clients with their finance applications.
We can help you explore and apply for the following types of finance:
- home loans (owner-occupied, investment and construction)
- commercial and corporate property and business finance
- personal and asset finance
We will explain the various products and options available and assist you in making a suitable application to the lender of your choice.
We ensure that all our staff adhere to the Australian Privacy Principles and the relevant provisions of the Privacy Act 1988 (Cth).
This Privacy Policy outlines our policies on managing your personal information.
- Key Terms
Personal information includes any detail that can identify you, whether it is accurate or not, such as your name, address, phone number, email address, and date of birth.
Sensitive information refers to personal information about you which includes/deals with your racial or ethnic origin, criminal record, health information, beliefs about your political affiliation or religious beliefs, trade union membership or other similar personal information.
Credit information refers to details about your credit history and interactions with credit providers, including your credit application, any credit previously held, and any instances of default.
‘Lender’ means any person who provides credit to you.
- What Information Do We Collect?
We collect only the information necessary to help you with your financial requests, and this information is specifically related to the credit product you are interested in.
About You
- Your full legal name, date of birth, and gender
- Your addresses (including postal addresses), phone numbers, and email addresses
- Are you married? How many dependents do you have?
- Sampling of correspondence
About Finances
- Your income and employment details
- Your financial obligations
- Your financial resources
- Your credit information (including credit score)
- Your financial goals
About Business
- Your business name, location, and duration of operation until now
- Your business financials
- Your personal financials
- Your equipment financials
About Other People
- Your associates, directorships, representation and control
About Your Use of Our Website
- Your online location
- Your online activity
- Your input in online forms
- Your use of cookies, pixels, and similar technologies
- How you interact with our ads, emails, and social media posts
Non-Sensitive Information
We may gather or share your non-sensitive information to facilitate our services.
Sensitive Information
We will avoid collecting sensitive information about you where possible. We may, however, be required by law to disclose sensitive information. We will require you to disclose sensitive information in cases where there are circumstances impacting your ability to repay.
Anti-Money Laundering and Counter-Terrorism Financing Act and Rules
Sensitive information may also be required to be collected and/or disclosed to credit providers, financial institutions, and other parties in accordance with the https://www.legislation.gov.au/C2006A00169/latest/text and the Anti-Money Laundering and Counter-Terrorism Financing Rules.
Government Identifiers
We may request and use government-issued identifiers to verify your identity. We will only request the number of the government-issued ID and will protect the ID from further verification, and will not request your Tax File Number and will not request any documents that contain your Tax File Number. If a document contains your Tax File Number, you should cover the number.
Personal Information About Others
If you provide us with information about others (e.g., a guarantor, director, employee, referee, spouse, etc.), you agree that we may use that information, and we may contact that person to verify that information.
- How We Collect Your Information
When possible, we collect your information directly. We collect information when you:
- Complete the “How Much Do You Need?” form, or a quote or loan application
- Use our loan repayment calculator
- Contact us via phone, email, SMS, or online chat
- Provide or upload documents to us
- Comment on or message us via our social media or website
- Sign up to receive information or other offers
- Meet with us
We may obtain information from third parties as allowed by law. These include:
- The lenders and other financial institutions to which we submit your loan application
- Credit reporting agencies (see section 7)
- Your professional service providers, e.g., accountant or real estate agent
- Other persons who attend to your loan application with you, e.g., co-borrower, guarantor
- Persons who refer you to us, e.g., financial adviser, bank employee
- Services which verify your identity or prevent fraud
- Bank statement services: you give authority to disclose your bank statement to us
- valuers
- Public records, e.g., company and business registers, land titles, courts
We gather data regarding your online interactions when you access our website through cookies and related technologies. For further details, refer to section 9.
Can I Remain Anonymous?
You can use our website (https://primeloan.com.au/) and calculator without providing any personal information. You can also request simple answers without providing your name.
In order to fund your requirements, we have to collect and verify your personal information to satisfy funding lenders and the laws of various jurisdictions, and without the information, we will not be able to assist you.
Information You Should Not Send Us
Sometimes, people send us information they should not. Often this happens when people send us copies of information they have gathered or collected for us. Other times, people send us information that we did not ask for and would not be able to lawfully collect. We will not keep the information, and it will be destroyed as soon as it is legal to do so.
- How We Use Your Information
This section tells you the legal reason we have for using your information. We will use your information to:
- Respond to your requests, including providing you with quotes and estimates.
- Find out what your financial goals and needs are and understand your financial situation.
- Assess whether a particular loan is suitable for you.
- Compare the loans available to you through our lender panel.
- Complete a loan application on your behalf.
- Handle a loan you have with us.
- Prevent crime, including fraud.
- Contact you about your loan, including telling you about changes to your loan.
- Tell you about your other options if your loan has a fixed term and expires.
- Comply with our legal and regulatory obligations, including responding to complaints and concerns.
- Continuously improving our business.
If you no longer want to receive marketing from us, please let us know using the contact details in section 16.
We may utilize your information for additional purposes that we believe you would anticipate or as permitted or mandated by law.
Failure to provide the requested information may hinder our ability to assess your financial situation or approve your loan request.
- Who We Share Your Information With
We work with others to provide our financial services. We only give out your information if it is needed. The people and organisations we may share your information with include:
- Financial institutions, including banks and other lenders that you have applied or agreed to apply for financing with.
- Our aggregator and credit licensee, including their related bodies corporate, who provide us with our lending software and assist us to obtain access to other lenders.
- Other professionals, including brokers and other allied finance professionals, that assist us to obtain hard money (development) and commercial finance.
- Other professional services, including legal, accounting and other services, related to your transaction.
- Attorneys and other representatives that you have appointed.
- Organisations that assist us to verify your identity and other documents.
- Credit reporting bodies, so that lenders or we can obtain a copy of your credit report.
- Other service providers that assist us in our business.
We may provide your personal information to selected third parties when necessary, including:
- Our service providers and suppliers (such as IT and other technology service providers, call recording service providers, SMS and email service providers, fax service providers, CRM service providers, electronic signature service providers and marketing service providers);
- Those to whom you have referred us, if we are entitled to receive a referral fee;
- Our legal and other professional advisers;
- Government agencies and law enforcement agencies, if required or authorised by law;
- Those to whom we are required to disclose your personal information in order to sell, transfer or assign our business or an operating line of our business (including our rights or obligations); and
- Individuals or entities we are permitted to share your personal information with, including with your consent.
We make sure that any service provider receiving your personal information uses it only for the specific purpose for which it was shared.
- Credit Checks and Credit Information
A credit check is a routine part of the application process for certain credit products. The following details the role credit checks play within our credit process.
Lender’s Credit Checks. A credit check is typically part of a lending institution’s assessment of an application for credit. A lending institution may obtain a credit report regarding the applicant from a credit reporting body, and the applicant will typically provide consent to this as part of the credit application.
Our Credit Checks and Credit Scores. If you consent, we will request a credit report or credit score regarding you and/or your business and/or your business’ directors and/or your business’ guarantors in order to assess your creditworthiness. Obtaining a credit report or credit score in this manner is intended to reduce the number of credit applications you will need to make, which may otherwise impact your credit score.
What’s in Your Credit Information
- Personal details, including your name, address and date of birth
- Details of your credit and loan applications and the credit you have been offered or have used
- Your credit account details, including your credit limit and your repayment history
- Defaults and serious credit infringements
- Court judgements against you
- Your personal insolvency records
- Your credit score and other information derived from your credit report
Some credit reports may contain the credit reporting body’s scoring of your report.
Credit Reporting Bodies
Each of these credit reporting bodies has its own website and details of how you can request access to the information they hold about you and how you can make a request to update or correct the information. You can also make a request to restrict the use of your credit information if, for example, you believe you have been a victim of fraud.
Under law, we are allowed to use credit information to help us assess your loan application. We may also share credit information with other credit providers and lenders. If your loan application is unsuccessful, you are entitled to receive a copy of your credit report and score.
- Marketing and the Right to Object
To help you make decisions that may be in your interest, we may send you marketing communications. Whether we send you such communications depends on your consent, the applicable laws and your choices.
If we have your consent, or may do so under the applicable laws, we may send you communications relating to:
- Home Loans
- Investment and Business Loans
- Commercial Loans
- Rate Changes
- Refinancing
- Loan Reviews
- Equipment & Asset Finance
- Invoice Finance
- Working Capital
- Lender Offers and Events
We may use various channels to send you marketing communications, including telephone, text message, post, social media, and other online channels. We will comply with the Spam Act 2003 and will not call numbers on the Do Not Call Register.
You may object to us processing your data for marketing at any time. You will not be charged for this. You may use any of the options available to you to do so.
We may use your data to show you ads we sponsor on various websites. You may control this through your settings on the websites. You may also ask us to stop doing this.
We may use hashed data to show you ads. You may control this through your account settings on the websites or by asking us to stop.
- Cookies, Analytics and Our Online Tools
Primeloan.com.au uses cookies to remember you and provide you with a better service. Cookies are small files that are stored on the device you are using to access our website.
Primeloan.com.au uses cookies to:
- Secure the website
- Remember your preferences and data you have entered into forms
- Improve the website
- Measure the performance of our campaigns and advertisements
- Show advertisements of Primeloan.com.au on other websites
Third-party providers such as Meta, LinkedIn, Google, and our CRM may place cookies to collect information about your visit to Primeloan.com.au.
You can change your browser settings to block cookies and can also delete cookies that are stored on your devices. Certain forms on the Primeloan.com.au website may not function correctly if you happen to block or delete cookies.
Loan Repayment Calculator
Primeloan.com.au uses a calculator to assist users in estimating repayments. Primeloan.com.au may capture the data entered into the calculator and the information you have entered into the form associated with the calculator to assist us in following up with you. Repayment calculators are estimates only and do not indicate Primeloan.com.au will provide you with a loan.
Automated Tools
Our employees may employ Artificial Intelligence (AI) in performing their duties. For example, AI may assist employees with document preparation, request sorting and loan comparisons. It is important to note that employees at Prime Loan review our recommendations and that the lender, as the credit grantor, makes the final decision on credit. Where a computer makes a credit decision, we will inform you of that in this policy, as required by law.
- Sending Information Overseas
We store the information we collect from you in Australia. We do not currently send or disclose your personal information to recipients outside Australia.
Should there be any changes down the line, we will make appropriate efforts to guarantee that any international recipient manages your information in accordance with the Australian Privacy Principles, and we will revise this policy to specify the countries concerned.
- How We Protect Your Information
We maintain the security of information stored both electronically and in hard copy. We take steps to protect information from any unauthorised access, alteration, disclosure or loss. Our steps include:
- Use of secure servers, secure web pages (using SSL/TLS), and multi-factor authentication on our website
- Restriction of staff access to information and staff training on information security
- Secure storage and disposal of information and records, and secure transmission of information using encrypted systems
We cannot ensure the security of information transmitted over the internet or guarantee the security of our databases, websites or applications. You can assist us by keeping your passwords and other access information secure and by not providing sensitive information to any person over the internet that you do not know and have not verified as our personnel. We will not ask you to provide your internet banking password or other sensitive information over the internet.
Obligations in Response to a Data Breach
We are required to submit a report about any notifiable data breach to the Office of the Australian Information Commissioner (OAIC) and to take additional actions in accordance with the Notifiable Data Breaches Scheme if a data breach occurs that is likely to cause serious harm to individuals. We will take all reasonable steps to ensure that you are not suffering and are not at risk of serious harm.
- Retention of Information
We retain your information only for the length of time needed to achieve the purposes outlined in this policy or as required by law. Credit and anti-money laundering regulations require us to retain certain records for at least seven years after our relationship with you ends.
When the purpose or the legal basis for the retention of your information is no longer valid, we destroy your information in a secure manner.
- Access and Modification of Your Information
You may request access to the information that we retain about you. To make such a request, please get in touch with us. We will first need to verify your identity to ensure we do not provide your information to the wrong person. Access will generally be provided within 30 days of the request.
There are certain exceptions to your right to access information. If we refuse access, we will provide you with a reason in writing.
You can ask us to update your information if you believe it is incorrect, out of date, excessive or misleading. We will make the changes if we agree and will make the changes ourselves if we believe there is an error. If we do not think there is an error, we will tell you why.
You can also ask us to attach a statement to your record if you believe your personal or credit information is incorrect or out of date.
We will investigate your request to correct your credit information within 30 days, or within a longer time frame if you agree. If information we have about you is corrected or changed by a credit reporting body or a lender, we will make the change. However, we may first have to consult the credit reporting body or lender.
- Making a Complaint
We will attempt to resolve your concern in a timely and efficient manner. However, should you remain dissatisfied, you may make a complaint to the Australian Information Commissioner. To protect the privacy of both you and us, all complaints should be in writing. Our address is Primeloans, PO Box 1261, South Melbourne 3205.
External Assistance
If your dissatisfaction has not been resolved through our internal process, or if we have not responded to you within 30 days, you may raise the matter with:
Australian Financial Complaints Authority (AFCA)
AFCA is an independent service which assists with the resolution of complaints against financial service providers. AFCA provides a free service, and you can contact them at afca.org.au or by calling 1800 931 678.
AFCA has strict time limits for accepting complaints. Accordingly, you should contact AFCA as soon as your complaint to us has been lodged.
Office of the Australian Information Commissioner (OAIC)
The OAIC is the federal agency which protects the privacy of individuals and handles complaints about alleged interferences with the privacy of individuals. The OAIC may be contacted at www.oaic.gov.au or by calling 1300 363 992.
Complaints made to the OAIC are subject to time limits. Consequently, you should contact the OAIC as quickly as possible.
- Changes to This Policy
This policy may change from time to time. We will always display the most up-to-date version on our site and note the date of the most recent change at the top. There may be times when we are required by law to notify you of an update. You may request a free copy of this policy in a different format, such as a larger font or a different language, by contacting us.
- Contact Us
We welcome your questions about this policy and any requests to access or amend your personal information. To make a complaint, contact us, and we will work to resolve it in a timely manner. Our Privacy Officer will assist you with any of the above.
Thank you for trusting Prime Loan with your information.
